We inspire people to plant, nurture, and celebrate trees.
We envision a world where trees and forests are abundant, healthy, and sustainable, and highly valued by all people.
We constantly strive to utilize the resources available to us to have the greatest possible positive impact, to close the gap between what's known and what's practiced. To do that ...
...we work to reach and engage millions of people.
Through mass-media communications, by providing low-cost trees for planting, and by producing high-quality, easy-to-use educational materials, we work to make tree planting and care something in which nearly everyone can be involved. We also create mechanisms through which the average individual can directly support positive tree conservation and education projects. It is our constant goal to expand a person's desire to plant a tree into a lifelong enthusiasm for tree planting and care, and for positive involvement in conservation issues relating to trees.
...we positively influence organizations and institutions, which in turn have a big impact. Through conferences and seminars, positive recognition programs, conservation models, and how-to materials, we educate and motivate large and high-impact organizations to plant and care for trees, and to support related environmental stewardship activities.
...whenever possible, we work through existing structures to achieve our objectives. Networks abound of organizations and individuals who care about trees. Whenever we can find a way, we create programs and educational tools which can be effectively utilized by existing infrastructures.
We work to create high-impact activities, which become financially sustainable. Whenever appropriate, it is our objective to use seed money from grants or membership dues to build quality programs that further our mission and become financially self-supporting.